What Does “Resell Rights” Actually Mean? (And Why It Matters)

What Does “Resell Rights” Actually Mean? (And Why It Matters)

Ever see terms like PLR, MRR, or RR and wonder what they actually mean? Here’s a quick breakdown — because understanding your license matters.

  • PLR (Private Label Rights): You can edit, brand, and resell the product. Claim authorship, change the content — it’s yours.

  • MRR (Master Resell Rights): You can’t edit the product, but you can resell it — and your buyers can too.

  • RR (Resell Rights): You can sell the product to others, but they can’t resell it themselves.

Buying digital products with the right license means you can turn them into assets, sell them in your store, or build your brand with content you didn’t have to create from scratch. Just make sure to read the license terms for each product — that’s where the magic (and the limits) are.

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